Behind The Crown
About Us
“A Texture For Every Crown”
WIGUP is a luxury premium synthetic and human wig and hair pieces brand dedicated to celebrating the beauty, power, and heritage of Afro- textured Black hair. Born out of purpose, WIGUP was created to empower Black women through innovative hair solutions that honour the authenticity of coils, kinks, and curls in all their glory.
We offer high-quality Afro-textured wigs, clip-ins, ponytails, half wigs, and more that are designed not just to protect your hair, but to reflect your identity with elegance, ease, and confidence.
Our Brand Story
WIGUP began with a question: Why is it so hard to find luxury hair that truly feels like us?
Tired of compromising on texture, quality, and representation, our founder set out to build something different, a brand where Black women would no longer be an afterthought in the beauty industry, but the standard.
Rooted in authenticity and driven by innovation, WIGUP was born. Every strand we create is crafted to match the richness of our coils, the boldness of our spirits, and the brilliance of our crowns.
A Note from Our Founder
“As a Black woman, I created WIGUP not just as a product line, but as a love letter to textured hair. I wanted women like me to experience what it feels like to wear hair that matches your roots, your pride, and your power without compromise. WIGUP is my way of saying: your crown was always enough.”
— Valerie, Founder of WIGUP
Our Promise
We’re committed to offering:
- Authentic Texture Matching: Coils, kinks, curls – we celebrate them all.
- Luxury Made Simple: Premium quality, effortless wear.
- Cruelty-Free & Conscious: Vegan fibres and ethical sourcing.
- Innovation That Respects Tradition: Honouring heritage while pushing beauty forward.
- Black-Owned, Black-Centred: Created by us, for us.
Founder Feature: Valerie in the Nyuku Water Bodywave Half Wig
Founder Feature: Valerie in the Gincham Coily U-Part Wig
